Crafty, comfortable, crochet - is this the future of underwear for men?

Modus Vivendi have expanded their Crochet Knit line of underwear for the SS24 collection.

This time around, it's the Natural Edition - a retro vibe with a contemporary feel in a monochromatic ivory palette.

Showcasing the range, the campaign - shot by Joan Crisol - immerses Javier Serna Montana within a lush garden, emphasising the earthy and back-to-nature aesthetics of the underwear.

Credits

Photography: Joan Crisol @joan_crisol

Models: Javier Serna Montana @javi.serna

Location: Madrid, Spain