Grabbys Winner: Serg Shepard
Social Media Personality of the Year.
One of the winners from the Grabby Awards 2026 was Serg Shepard - picking up the trophy for Social Media Personality of the Year.
We also saw Serg in action on the Fashion Show runway ahead of the awards ceremony.
Serg Shepard on the Fashion Show runway at Grabby Awards 2026. Photo: Dan Morgan.
Ahead of the awards, we caught up with Serg to talk about his passion for the adult entertainment industry.
You were at the Grabby Awards in Torremolinos last year - what do you enjoy most about industry events such as the Grabbys?
I've been going to the Grabby Awards for the past few years. My favourite part of industry events like this is reconnection with some of my friends, and of course making new friends.
The sense of community at the Grabbys is undeniable.
Enjoying the Andalusian sun, the sea, the drinks with hotties, chatting with friends, and making some film magic together, what can be better?
You’re hosting one of the big events at this year’s awards. Do you get nervous about stepping onto the stage or are you comfortable in the spotlight?
This year, for the first time ever, Justin Jett and myself will be hosting the CreatorVision awards as part of the Grabbys.
There is always going to be little nervous feeling, but it's balanced out by a bigger feeling of excitement.
I love being the centre of attention. Performing is something that I do for a living - the only difference this time is that I will have some clothes on me.
Do you consider yourself to be an exhibitionist?
For sure.
Part of the enjoyment of my work is being naked most of the time and being watched.
I love performing live sex shows. I love cruising and being admired by other men. I love naked parties.
I see myself as a true exhibitionist and voyeur.
What was your relationship with your body like when you were growing up?
It took me a while to find the love for myself and accept my body.
Growing up gay in the very conservative world of Ukraine was a challenge - I had many barriers to understanding who I am. But despite some struggles, I knew that I was on the right path.
When I started getting attention from other men, I began to figure out my sexuality. It was something that I wanted to embrace.
I started modelling, that then led to nude modelling.
I think that being in front of a camera helps you to learn a lot about yourself - you see every angle, every position. Looking at my photos and videos helped me to love, admire, and respect my body.
Eventually, my body became my work. I depend on it - I know that I need to treat it like a temple, I know that I need to take care of myself.
Taking my clothes off in front of a camera isn't just something that I'm comfortable with, it's helped me become who I am, it's given me freedom from my fears.
How has your work in the adult entertainment industry changed your relationship with your body and the way that you experience intimacy?
Perhaps because of my work, I've lost interest in scheduling hookups or looking for guys on the apps. I prefer real-life experiences. For me, the key is finding a human connection - the magic of that, the attention, the signals, the passion.
I love cruising. I go to bars, events, saunas - I prefer to meet guys spontaneously. It’s much more interesting than sending pics and soulless messages to each other.
The build-up to a passionate interaction turns me on more than the sexual act itself.
Beyond the Grabby Awards, what else is on your vision-board for the months ahead?
Life doesn't stop and the world continues spinning.
I have some projects to film right after CreatorVision and the Grabbys Awards.
I'm also continuing to work on The Drifters series by Ducati Studios.
Plus, the Grabby Awards in America are also coming up.
In June, I have few more events to work on , including the New York Pride Hustlaball party.
You'll also find me on Spartacus cruise in the Baltic Sea, entertaining people with my presence. I'll be performing at Hustlaball party at Amsterdam World Pride in July. And there's always more filming.
If you see me around, come and say hi!
Gareth Johnson