Luke Evans is an actor who clearly likes being busy – starring in a West End show, on our screens in numerous films and shows, and now launching a clothing line.
The fashion project is a collaboration between Evans and his boyfriend, Fran Thomas. Fashion stylist Christopher Brown is also part of the venture.
Speaking about the project, which is called BDXY, Evans confirmed that the label will launch with swimwear and then expand into basics such as underwear and T-shirts.
“Over the years I’ve dabbled in fashion, I’ve been to lots of shows, I’ve been ambassador for different brands, from Bulgari to Police…” explained Evans, speaking to media outlets about the new label. “And I’ve always thought about what I would do if I made my own brand — what I would make and how I would do it. We came together a year and a half ago, and very quickly [realized] we all had a very similar opinion on what we thought about staple pieces of a men’s wardrobe.”
Evans said that when they began “deep diving on YouTube and Google for inspiration and we all kept migrating back to the ‘60s and ‘70s.”
Referencing a style of dressing embodied by actors such as Steve McQueen or Marlon Brando, Evans explains that BDXY is channeling the style of old-school heartthrobs.
“These pictures are so iconic, they would stand up to anything now on a billboard…” says Evans. “And so that’s where our inspiration came from — Old Hollywood classic.”
The name – BDXY – is a conjunction of bold and sexy. According to Evans, those are the words that sum up the ethos of the brand.
Evans and Tomas are both planning to appear in advertising campaigns for the brand, with the range to be manufactured in Portugal.
Who is Luke Evans
Born in Pontypool in South Wales, Luke began studying acting at the age of 16, soon moving to London to pursue his passion.
The West End
Luke first came to the world’s attention with lead roles in big-name musicals in London’s West End, such as Rent, and Miss Saigon.
Film roles started to come with Clash of the Titans, and Immortals. He went on to starring roles in The Hobbit, Dracula Untold, and Beauty and The Beast.
Luke released his debut album, At Last, in 2019.
Luke is currently dating Fran Tomas. From Spain, Tomas is a project manager with a construction company. Luke and Fran met in 2021 while they were both in Australia.