Grabbys Spotlight: Mika Ayden
Targeting trophies in Torremolinos.
There's a lot to admire about French lad, Mika Ayden.
Not only is he filming studio scenes and creating content for his fan-subscription channels, he's also the producer of the French Friends films, directed by Macho Jim.
Gareth Johnson
I recently caught up with Mika and asked him: "What makes a good collab?"
"For me, the ingredients of a good collab are very personal and can be different for every creator. Before anything, I always ask myself two things: what my fans would enjoy seeing, and what I personally feel excited to create. The best collaborations usually come from a balance between the two."
"First, I think about the format. Do I want something very amateur and POV, or something more produced with a videographer? Should it be spontaneous, or more story-driven? Vertical or horizontal? I also think about the dynamic of the scene and the role I want to play - Top, Bottom, or Vers). The location is important too, because the setting really shapes the atmosphere of the video."
"Once I have that vision, I think about the partner. For me, a successful video really depends on the connection between the two creators. It’s important that we’re both aligned with the idea and the energy of the project. That chemistry always shows on camera, and it makes the content feel much more authentic, which fans really love."
"Beyond the collab itself, marketing is also a big part of it. With my partner, I like to plan in advance how we’ll promote the video: teasers, photos, Instagram reels, etc."
"Most of the time I’ve already met my partner in real life before filming. But sometimes we meet for the first time on the day of the shoot after only exchanging a few messages. In those cases, creating some lighter, fun marketing content together before filming can really help break the ice."
"It creates a natural connection between us, and that chemistry usually carries into the video itself."
Gareth Johnson
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Gareth Johnson